Technical SEO
Indexing, crawlability, titles, descriptions, canonical URLs, internal links, page structure, mobile readability, and search-accessibility basics.
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Build trust, visibility, and authority online.
Digital presence audits and implementation support for campaigns, nonprofits, small businesses, professional firms, founders, and public-facing organizations.
I review the full public-facing digital footprint: website structure, technical SEO, schema markup, Google visibility, AI-search readiness, Knowledge Graph signals, public profiles, and visual credibility.
TrustClarify who you are, what you do, and why visitors should believe you.
VisibilityImprove how search engines and AI systems interpret your public presence.
AuthorityStrengthen entity signals, structured data, public profiles, and digital consistency.
ActionTurn a scattered online footprint into a prioritized implementation plan.
Audit areas
What I review.
The purpose is not cosmetic redesign for its own sake. The purpose is to make the organization easier to find, easier to understand, and easier to trust across the platforms where people now evaluate credibility.
AI Search Optimization
Content structure, entity clarity, direct answers, source consistency, and how AI-powered systems may interpret the organization.
Structured Data
JSON-LD, schema type selection, sameAs references, Organization or Person nodes, breadcrumbs, FAQ markup, and validation issues.
Knowledge Graphs
Official references, profile consistency, disambiguation, entity signals, public databases, and search-result presentation.
Website Audits
Homepage clarity, navigation, calls to action, mobile experience, trust signals, service positioning, and visual hierarchy.
Digital Strategy
A practical plan for what to fix first, what to leave alone, and what to build next based on likely return and urgency.
Process
Fast, practical, and implementation-oriented.
1. Review
I review the website, public profiles, search presentation, structured data, and obvious credibility gaps.
2. Prioritize
You receive a concise list of high-value fixes organized by urgency, difficulty, and likely impact.
3. Implement
I can either hand off recommendations or help implement technical, content, schema, and visual improvements.
4. Measure
Where access is available, Google Search Console and GA4 can be used to evaluate changes and identify next steps.
Best fit
Who this is built for.
Campaigns & Public Figures
Candidate sites, public profiles, donation paths, voter trust signals, structured data, and digital credibility under time pressure.
Nonprofits & Community Organizations
Donor-facing clarity, program credibility, impact presentation, governance signals, search visibility, and practical calls to action.
Professional Firms & Local Businesses
Service positioning, website trust, local search signals, public profile consistency, and clearer paths from visitor interest to contact.
Deliverables
What you can receive.
Written Audit
- Prioritized findings
- Specific recommendations
- Annotated screenshots where useful
- Short-term and next-phase fixes
Technical Fix List
- SEO metadata
- Structured data changes
- Sitemap and robots review
- Search Console recommendations
Implementation Support
- Website content edits
- Schema updates
- Public profile cleanup
- Visual and messaging refinements
No digital consultant can guarantee rankings, AI answers, media coverage, donor behavior, sales, votes, or public response. The objective is to strengthen the technical and public-facing signals that help people and platforms understand, trust, and engage with the organization.
Background
Strategy, structure, and execution.
My work combines executive leadership, legal training, nonprofit development, publishing systems, digital campaigns, structured data, search-console review, and public-facing website strategy.
UVA Law J.D.
Duke University B.S.
60M+ cumulative digital views
Six long-form books published
Eight active web properties launched or managed
GA4 / Google Search Console / Schema
Next step
Request a digital presence audit.
Send the website, campaign, organization, or public profile you want reviewed. I will respond with a practical next step and whether the fit is audit-only, audit-plus-implementation, or ongoing support.
Email Eric
eric@ericposton.com
Call 803.200.2471
Columbia, South Carolina
