Entity architecture
Firm, office, attorney, biography, practice-area, profile, and authoritative-reference relationships.
Law firms · Columbia & the Midlands
Your law-firm website is part marketing asset, part professional credential.
Prospective clients use it to decide whether to call. Search engines use it to understand the firm, attorneys, offices, and practice areas. AI systems increasingly use the same public signals to summarize who the firm is and what it does.
My legal background lets me evaluate that digital layer with an understanding of how law firms actually describe lawyers, matters, services, credentials, risk, and professional reputation.
Flagship engagement
Digital Presence Audit & Optimization
A focused review that combines technical search infrastructure, structured data, entity signals, public credibility, and conversion priorities.
$1,500flat-fee audit · implementation quoted separately
What I review
Context-specific analysis, not a generic SEO checklist.
Local search
Location signals, geographic relevance, Google Business Profile alignment, internal linking, and local landing-page architecture.
Content architecture
Practice pages, attorney relevance, topical depth, duplication, canonicalization, and conversion paths.
Structured data
LegalService/Organization, Person, WebPage, BreadcrumbList and related JSON-LD implementation without conflicting graphs.
Trust + presentation
Attorney biographies, claims, awards, testimonials, disclaimers, source consistency, calls to action, and public-facing accuracy.
Indexing + measurement
Search Console, sitemaps, redirects, canonicals, crawl behavior, mobile usability, performance signals, and lead tracking.
Why this context matters
A technically “working” law-firm site can still send weak or conflicting signals.
I hold a J.D. from the University of Virginia School of Law, previously practiced civil litigation, and founded and managed a Columbia law firm. That background is useful here because the website is not just an advertising surface—it is also a public professional record that should be precise, current, and internally consistent.
Scope note: I provide digital-presence and website consulting, not legal advice or legal representation.
Common audit opportunities
- Attorney and firm biographies that do not reinforce the same canonical facts
- Practice-area pages that compete with or duplicate one another
- Weak connections among attorney profiles, offices, practice areas, and third-party professional profiles
- Outdated or inconsistent contact, credential, award, disclaimer, or office information
- Missing or conflicting structured data and entity identifiers
- Strong traffic pages that do not move visitors toward a consultation
- Local-search pages that are thin, repetitive, or disconnected from actual firm structure
How to start
Send the public website and one concern.
I can first determine whether the paid audit is a sensible fit. If it is, the full engagement produces prioritized findings and implementation direction rather than a sales checklist.