Digital credibility consulting

Make your digital presence easier to find, understand, and trust.

I help organizations, professionals, campaigns, nonprofits, and small businesses identify and correct the technical, semantic, content, and credibility problems that weaken their public-facing digital presence.

The work is practical: website architecture, technical SEO, structured data, entity signals, Search Console, AI-search readiness, metadata, visual consistency, and implementation.

Eric Poston, Digital Credibility Consultant

Flagship offer

Digital Presence Audit & Optimization

A concentrated review of the systems that determine whether search engines, AI platforms, prospective clients, donors, voters, employers, or other stakeholders can accurately understand and trust an organization online.

$1,500flat-fee audit · optional implementation quoted separately
Audience-specific work

Same technical foundation. Different credibility context.

I have built dedicated audit pathways for three Columbia/Midlands audiences where the public website carries unusually high trust and entity-clarity stakes.

Not ready for the full audit?

Send the public website and one concern. I will determine whether the $1,500 engagement is a sensible fit.

Request a Review
What the audit covers

Six areas, one integrated review.

The audit is designed to identify high-leverage issues first, not bury you in a generic checklist.

02 · Machine-readable identity

Structured Data

Schema.org / JSON-LD architecture, entity relationships, identifiers, sameAs signals, duplicate or conflicting graphs, and validation.

03 · Discovery

Google & AI Search

How the site and public entity are likely to be interpreted across traditional search and AI-assisted discovery environments.

04 · Entity clarity

Knowledge Graph Readiness

Canonical identity, authoritative references, profile consistency, organization-person relationships, and public-source alignment.

05 · Public credibility

Visual & Content Review

Website imagery, positioning, hierarchy, trust signals, consistency, calls to action, and the gap between what the organization does and what the site communicates.

06 · Webmaster systems

Search Console & Indexing

Search Console and Bing Webmaster review, coverage and crawl signals, sitemap configuration, canonicalization, and indexing problems when access is provided.

Deliverables

You leave with decisions, not just observations.

Prioritized written audit

Issues ranked by importance, with clear recommendations and implementation sequence.

Corrected structured-data direction

Recommended JSON-LD architecture and corrected markup where appropriate to the engagement.

Search & AI-readiness recommendations

Concrete steps to improve interpretability, consistency, and public-source alignment.

Technical implementation guidance

Canonicals, redirects, sitemaps, robots, metadata, internal linking, and related technical fixes.

Visual credibility recommendations

Specific changes to imagery, hierarchy, messaging, calls to action, and presentation where needed.

Optional implementation support

After the audit, I can scope and implement approved fixes rather than handing you a report and disappearing.

Representative proof

What this work looks like in practice.

My portfolio combines technical analysis with public-facing execution. The example below is presented as representative portfolio work and does not imply a completed paid engagement, endorsement, or campaign relationship.

Additional project work

When the audit is not the whole job.

Implementation & Technical Cleanup

Execution of approved technical SEO, schema, metadata, canonical, redirect, sitemap, content-hierarchy, and website fixes after an audit.

Discuss implementation

Website & Portfolio Systems

Professional sites, authority hubs, portfolio architecture, evidence pages, conversion paths, and public-facing content systems that need both strategy and implementation.

Discuss a website project

Nonprofit & Strategic Digital Operations

Digital infrastructure, public-facing materials, donation and campaign workflows, governance-facing documentation systems, and cross-platform organizational credibility.

Discuss the scope
Fit

A deliberately narrow consulting model.

Good fit

  • You know your website or public digital presence is underperforming but need the problems prioritized.
  • Your structured data, entity signals, Search Console, indexing, metadata, or public profiles are inconsistent.
  • You need one person who can move from analysis into implementation.
  • Credibility and factual accuracy matter as much as traffic.

Not what I sell

  • Guaranteed rankings or guaranteed AI citations.
  • Spam link-building, fabricated authority signals, or invented schema facts.
  • High-volume commodity SEO retainers with vague monthly deliverables.
  • Changes that sacrifice factual accuracy merely to chase visibility.

Ready to start?

Send me the website and the problem.

You do not need to diagnose it first. Tell me what is not working—or what you need the digital presence to accomplish—and I will use the inquiry to determine whether the audit or another scope is the right fit.