Organization + program entities
Organization, leadership, programs, locations, campaigns, third-party profiles, and authoritative-source relationships.
Nonprofits · Columbia & the Midlands
Your nonprofit website should make the institution legible to donors, funders, volunteers, partners, and search systems.
A nonprofit can be doing excellent work and still look difficult to verify online. That gap matters when someone is deciding whether to donate, partner, fund, volunteer, or cite the organization.
I approach nonprofit digital presence as an institutional credibility problem—not merely a traffic problem.
Flagship engagement
Digital Presence Audit & Optimization
A focused review that combines technical search infrastructure, structured data, entity signals, public credibility, and conversion priorities.
$1,500flat-fee audit · implementation quoted separately
What I review
Context-specific analysis, not a generic SEO checklist.
Transparency
Mission, programs, leadership, financial/transparency references, tax status, contact information, impact claims, and source consistency.
Donation conversion
Donation pages, recurring giving, campaign clarity, calls to action, volunteer paths, mobile friction, and measurement.
Structured data
Organization/NGO, Person, WebPage, DonateAction where appropriate, BreadcrumbList, Article, Event, and related JSON-LD.
Search + AI interpretation
Program architecture, metadata, topical clarity, public-source alignment, and content that makes services easy to understand.
Indexing + analytics
Search Console, sitemaps, canonicalization, redirects, index coverage, analytics, and campaign measurement.
Why this context matters
Nonprofit credibility is distributed across more than the website.
As founder and executive director of a South Carolina 501(c)(3), I work directly with governance materials, fundraising infrastructure, donor communications, program pages, transparency signals, grants, sponsorships, websites, search systems, and public-facing campaigns. That operational context shapes what I look for in an audit.
Common audit opportunities
- Program pages that do not clearly explain who is served, where, or how to participate
- Donation and volunteer paths that create unnecessary friction
- Conflicting organization names, addresses, leadership facts, or program names across profiles
- Weak linkage among the website, Candid/GuideStar, Google Business Profile, social profiles, and public records
- Impact claims that lack clear sourcing or context
- Outdated staff, board, contact, program, or campaign information
- Missing structured data for the organization, leadership, events, programs, and public content
How to start
Send the public website and one concern.
I can first determine whether the paid audit is a sensible fit. If it is, the full engagement produces prioritized findings and implementation direction rather than a sales checklist.